Honor Is

While standing upon the phrase ‘Honor Above All’ was a natural fit for HonorHealth, there remained an opportunity to expand upon the idea and define what the word honor truly means to patients, HCPs, caregivers and their own HonorHealth team. RIESTER RX, on behalf of HonorHealth, developed an open-ended campaign called ‘Honor Is’, that allows the word to be proclaimed in a way that better serves the brand.

Blending the concepts of art and science, RIESTER RX brought the campaign to life with two initial videos that highlight honor being a common thread uniting its people through use of a weaver and various healthcare imagery, and also being a steady rhythm that inspires through the lens of a pianist woven between the HonorHealth team in their natural environments. The campaign utilizes a mix of traditional, digital and social media through broadcast spots, radio, outdoor boards, digital banners and social media assets.